A simple visual technique used by the pros

Something that came up in my interview with James McDonald was how he likes to use the logo as a background texture in his designs.

It's a pretty foolproof way to add visual interest and once you realize it, you start to notice it everywhere...

See how he's just blowing up and rotating the Whop logo as the texture for this card 👇

Or how Oğuz (another one of my favorite visual designers) uses that same technique in the hero section for Winden 👀

In our chat, James shared the example of Cron using their logo to create a faded grid in the bottom corner of their calendar product which looks 🔥

And you know how we're always using these bubbles in the Dive brand?

The pattern is literally just a rotated Dive logo that Fons Mans created (more on that process here if you're curious) 😆

So the next time you're looking at a design and thinking "hmm, there's something missing... "

Maybe you should scale your logo, give it a quick rotation, and see where it takes you :)

More visual techniques and an inside look at James' creative process in the full episode 👇