Framework for communicating impact in your work

Remember Dan Winer from Kit?

His episode talked about all of the ways to become more strategic + advance your career. One of the key ideas that really stuck with me was the importance of communicating both the user problem and the business problem when presenting your work.

So I asked him if I could share a free preview of his top-selling course Strategy and Influence for Product Designers and he agreed 🙌

Also, if you want to go deeper he's offering the Dive Club community $100 off his upcoming cohort. Just use this secret link.

So without further ado, here’s Dan's lesson video all about his framework for communicating impact in your work 👇

Framework for communicating impact

Framework: Design for emotion, track the behavioral response (more clicks, more form submissions, more interactions), understand how it affects the product metric, and show awareness of the business goal it feeds into.